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Businesses partner to provide over $21,000 in socks and support to local neighbors in need

Several people behind a table covered in socks

Photo: Lenny’s Shoe & Apparel has contributed more than $232,000 worth of socks and support to communities in Vermont and northern New York. Courtesy photo.

WILLISTON, VT — For the 16th year in a row, Lenny’s Shoe & Apparel, Darn Tough Vermont, and Smartwool have joined forces to donate more than $21,000 worth of socks and financial support to local agencies serving low-income individuals and families. This long-standing partnership helps ensure that neighbors across the region have access to warm Merino wool socks and vital resources as the colder months approach.

From August 27–29, Lenny’s hosted its 16th annual Charity Sock Sale. During the three-day event, Lenny’s pledged a monetary donation for every pair of Darn Tough Vermont and Smartwool socks sold. In addition, both Darn Tough Vermont and Smartwool contributed boxes of socks to be distributed.

This year’s donations will benefit Cathedral Square, Capstone Community Action in Barre, the Samaritan House in St. Albans, and JCEO in Plattsburgh.

“Thank you so much for selecting us for this opportunity again!” said Yvonne Lory, Advancement and Communications Manager at Capstone Community Action. “People love the donated socks, and we are so grateful for the donations as we are seeing an increased need for supporting the Central Vermont community as well.”

To date, Lenny’s Shoe & Apparel has contributed more than $232,000 worth of socks and support to communities in Vermont and northern New York.

“Thank you to the team at Lenny's for supporting us on your community support day,” said Syndi Zook, a SASH Coordinator at Cathedral Square. “You are so kind to our senior residents whenever they come to get their diabetic shoes! You folks rock!”

VERMONT BUSINESS MAGAZINE